PLANNING
Idea Generation Of Marketing Plan
Unethical Advertising
Advertising which uses twisted information or false claims to mislead and confuse
the audience into engaging with the advert or buying the product etc.
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Patriotic Advertisements
Adverts to join things such as the British Army or the Royal Navy mention things such
as “Giving back to your country” so i could do something such as 10% of all sales go
towards an Armed Forces or Emergency Service charity which means i can tie it into
emotional appeal and saying that people should be helping to give back to those who
help us.
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Facts & Statistics
Facts and statistics about your product are a good way to communicate and support your information to your consumers. If you say that your product is beneficial to the consumer
and is better than other drinks like it, you have to be able to support that information with facts. For example I would say that my drink offers a 36% increase in energy compared to
our top competitor who offers only 32%. This allows the consumer to feel confident that
what your saying is true.
Endorsements
My drink is going to be something to do with health and energy benefits, therefore
I may receive endorsements from people who require good health and energy such
as Police Officers. I can utilise my parents to speak good about my product and
therefore allow me to say that it is used and supported by police officers.
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Weasel Words
Highlight the key words such as healthy and energy filling to make people associate your product with something which is good for you and positive. This allows also for word of mouth to be used when talking about food and drink that is healthy as it allows you to be slipped into that conversation due to being related to that area an example would be 2 people talking about how they want to start consuming food and drink which is good for them moving forward and one of them saying “Oh, have you heard about this drink which is really good for you because it……..”
Customer Profile (Practice)
Product Idea Pitch Presentation
Gantt Chart (Practice)
When exploring how to use a Gantt Chart and the benefits it has, i personally found it difficult to use as it required focus and concentration otherwise you could misplace one box and everything after that will be incorrect as a result. This is a failure margin which is too risky for me because when under pressure for a hand in deadline you are likely to make mistakes and i want to avoid that from happening.
Trello Board (Practice)
When looking into what a Trello board is and how we can use it to better our organisation when we are creating projects i found that this is a better method of organisation for me in comparison to the Gantt Chart because of how easy the information is to add/delete but also how easy it is to view when you need to see it in a hurry. When i come to use one of these methods of organisation it will be the Trello board as it is a lot easier to use and understand in my opinion/
Storyboard
In the first shot i intend on having the bottle on a raised green screen platform but stationary where the camera will be on an automatic slider allowing for a sweeping shot.
In this second shot i intend on utilising the green screen which is behind the bottle and making the bottle grow larger and larger with a pop sound at the end at its real size.
In this next shot i intend on having the bottle raised up and having the automatic slider vertically raised in front of the bottle so there is a slight slope as it goes in and out.
In this shot i will have the camera directly above the bottle held by a steady camera rig. This allows for me to explore with either keeping it stationary or opening the lid.
In the next shot i have two camera angles to utilise either the above shot or the standard stationary shot where it will show the bottle opening and then pouring into a glass.
In the final shot i intend for it to work like an end screen where i will use the same background from my poster to show the bottle and glass in different arrangements.
Customer Profiles
It is important when marketing to get an idea of customer profiles within your target audience so that you can identify individual areas that make that customer interested in your product. When you have found this you can use it to market more directly and therefore reach m0re people for less money which will therefore improve your ROI (Return On Investment) when it comes to your outreach and advertising.
Trello Board (Final)
Sunday Night
Monday Night
Throughout this project i have tried to put in more work at home so that i can create a more evenly distributed workload for myself. When deciding between the Gantt Chart and the Trello Board for my final method of organisation i chose the Trello board because it is easier to understand and easier to create. Here you can see the board at two different points: One on Sunday Night with work being started and some still outstanding. Followed by how it looks as of the following night (Monday Night). As you can see it shows the amount of work i was able to get done in 24 hours. I feel this method of organisation is helpful to me as it allows me to feel good about the workload i am managing to get done. The biggest difference between this Trello Board and my practice one is i decided this one would be easier for me to create and understand if it was just for college rather than being for college, work and personal. I have overall found this very useful and will look at using it in future projects that i create.
Logo Designs
This logo shows the FRONTLINE text within the thin blue line portion of this flag logo. This gives is a clean look however i feel the logo is a bit to large overall and has some harsh outlines.
This logo is my personal favourite out of the three. It shows the flag being outlined with the text followed by a thin brown strip around the letters. I feel it looks clean and professional.
This logo has a sleek and simple look to it, with the normal text partially backed by the thin blue line flag. It is very nice due to the smaller details and could be nice on a document header etc?
Label Template
My label template is different to some of the other people who are making physical drinks products. This is because the shape of my bottle is not the normal round shape. I am glad my drink is unique and allows me to stand out from the crowd. Overall i have enjoyed the process of creating my label for the front and back of my drink as it has allowed me to see the physical product rather than just through a screen.